Working in social media has been the best unexpected surprise of 2012. Working in web development since 2006, I was always aware of the need for structure, solid navigations and graphics, a focus on SEO and branding. I have enjoyed the rise of social media over the last several years both professionally and personally but I don’t know if anyone could have expected it to completely restructure the way we communicate and do business.

Even though I have regular clients that I work with from other states and even other countries, my heart is in downtown Fort Wayne and the surrounding areas. In 2012 alone, I have taken over as the Web and Social Media developer for NIPRA, Club Soda, Fort Wayne’s Downtown Improvement District, LBR, Mad Money Coupons, and Fort Wayne’s MoneySaver Magazine. All of these companies have different methods and audiences but they all recognize the importance of connecting with their followers.

Social media has allowed for 24/7 access to our greatest thoughts as they come alive and gives us a foundation to our future plans. We are no longer lonely islands trying to form connections through mailers and cold-calls. Instead, we are one Facebook post away from finding our new favorite client, our biggest fan, our loudest champion, our hungry customer.

Cheers to much more success as we move into the second half of 2012 and all that it has to offer us in social media. If you are interested in social media for your own business, please contact me at Detailed Web Design.